Sony Music – The wild roses experiment

John de Sohn, signed to SONY Music, is a well-known DJ & music producer noted for dance music with very strong pop crossover.

Klevgränd was asked to come up with a new idea to promote the upcoming single Wild Roses. An online web-based campaign, ”The Wild Roses Experiment”, was built with modern web technologies plus Klevgränd’s own software AudioCue. The result was an adaptive music experience which was the only way to listen to the song over its intial two week period.


  • Concept
  • Audio/music implementation
  • Design
  • Web page